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Author Topic: "Cinematic Trailers" are WORTHLESS  (Read 1468 times)
Tessera
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« on: September 16, 2009, 03:23:42 AM »

Copied over from a topic in the members-only section of this board...




Incoming rant...


What... if anything... does that glitzy cinematic tell us about the actual game itself..?

It doesn't tell us about the gameplay at all. Not even a little bit.

It doesn't tell us about the character creation process.

It doesn't tell us about the game world, or how good or bad it will look on the typical average PC.

It doesn't tell us about the quality (or lack thereof) of the character models, and their animations, and so forth.

It doesn't tell us about the proposed in-game economy... or how hard they will be working to prevent Chinese gold farmers from ruining it.

It doesn't tell us about the user interface and how good or bad it is going to be. Will it be responsive..? Will it be intuitive..? Can it be customized..? Who knows..?

It doesn't tell us about the development of our character, or what our goals will be, or anything at all about the "point" of this game -- if any.

It doesn't tell us ANYTHING about the actual game whatsoever... except that it has something to do with Star Wars and that BioWare is involved and that it might have a lot of pew-pew lasers in it.


People... don't pay any attention to cinematics. Those presentations are simply heavily produced and *very* manipulative commercials. "Cinematics" usually have almost no bearing whatsoever upon how the actual game will look, or how it will be played, or how good or bad it will ultimately turn out to be. Time after time, we have seen "cinematic trailers" for various games which looked totally awsome... but the actual game itself turned out to be a major failure.


For example, here's another very glitzy and heavily produced cinematic... for a totally different game:

http://www.tessmage.com/gallery/albums/video/hellgate_cinematic_exlarge.avi

That's the original promotional video for Hellgate: London... in its uncompressed AVI format. Sorry about the 200 megabyte file size... but it's worth downloading for laughs. Just right-click on that link and then select "Save target as..." from the pop-up menu. Save it to your hard drive, and then open it in Media Player or whatever to watch it.


Now then... have any of you ever played Hellgate: London..? Okay... and when you played the game, did it play *anything* like what you saw in that video..?  More importantly, did that video make it clear to you that Hellgate is extremely repetitive..? Or that Hellgate was released in such a buggy and half-finished state that it was nearly un-playable for a lot of people..? Does the video show us that Hellgate is only superficially similar to what is being depicted in the promo..? Frankly, the only thing that we can learn from the glitzy Hellgate promo is that Avalon the Blademaster is a lot more kickass (and sexier) than that dorky male Guardian by her side. Other than that, it really doesn't tell us jack shit about the real nuts and bolts of Hellgate: London. The one thing that the cinematic *definitely* doesn't show us is that Hellgate turned out to be such an overly-hyped FAILURE that its studio (Flagship) was ultimately forced into bankruptcy. And those guys had just as many credentials as *anyone* from LucasArts or BioWare.

The same is true about most "cinematic trailers" these days: THEY TELL YOU NOTHING ABOUT THE GAME THAT MATTERS. You won't learn anything at all about the actual gameplay from a "cinematic trailer." The main purpose of those "cinematic trailers" is to make you feel really cool and think "Golly gee...!!! Wow... that looks totally awsome..!!! I wanna do that, too..!!!"

And then, you'll run out and plunk down $50 for a new game sight-unseen (because remember: the cinematic shows us NOTHING about the actual game itself). And in this case, you'll also sign up for a $15/month online subscription fee to an as-yet unproven MMO.

And then you'll enter this promising new game world... and you'll take a good look around... and then ask yourself "Umm... hey... where's all the cool lightsabers and crashing spaceships 'n' stuff..? All I see is a bunch of weeds and rocks... and now some jackass NPC with really bad voice acting wants me to go and collect a dozen womp rat testicles..."

Let's see some ACTUAL IN-GAME VIDEOS from these companies, for a change. Show us the ACTUAL GAME ITSELF, including its UI and its character models and everything else in-between. Heavily produced "cinematics" are 100% WORTHLESS to anyone who is actually contemplating making a purchase. The fact that they rarely show us an ACTUAL IN-GAME VIDEO tells us something important: it tells us that they can not sell their game to the public based upon what it actually looks and plays like. THAT'S A BIG RED FLAG, PEOPLE.

Don't get sucked in by "Oooo - ahhhh" hype. Even if the game turned out to be decent, these cinematics are still just pure Madison Avenue... with no meaningful substance at all.
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anariel
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« Reply #1 on: September 16, 2009, 05:28:56 AM »

Don't get sucked in by "Oooo - ahhhh" hype. Even if the game turned out to be decent, these cinematics are still just pure Madison Avenue... with no meaningful substance at all.

Here I disagree: do OHHHH!!! AHHHH!! As much as you like, no matter if it's a cinematic or a "ingame" trailer: they are like the movie trailers, some of them are really, really far better than the movie itsel... and with the games happens the same, no matter if it's a cinematic or not trailer...
So anytime you see one game trailer, enjoy it as much as you like, but remember, the game, when you install it in your PC, wont look as good as in the trailers. Never.
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« Reply #2 on: September 16, 2009, 05:31:04 AM »

I see trailers as extra material. Showing off the mood, rather than the content of the game. I don't mind them, but I take them with a grain of salt. These days I only buy games after reading reviews, or getting recommendations, or in those rare instances when I'll be sure it'll be good.
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« Reply #3 on: September 16, 2009, 06:37:00 AM »

Just like a movie trailer.
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« Reply #4 on: September 16, 2009, 06:37:41 AM »

Oh...well I only thought that it looked cool hehe.  There are other videos that explore more of the game on the same website.

I watched this one: http://www.swtor.com/media/vidcasts/viddoc001
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« Reply #5 on: September 16, 2009, 06:50:57 AM »

I see trailers as extra material. Showing off the mood, rather than the content of the game.

And which material do the publishers rely upon the most to promote a particular game..?

The "mood" as you call it... or the actual content..?

That is my point. They rely upon the cinematics to sell it to you... not the actual game content.

And that's bad -- because it means that they are afraid to advertise a title based upon its own merits.

So then... why are they afraid..?
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« Reply #6 on: September 16, 2009, 07:09:47 AM »

The movie industry does precisely the same things for movies - what you see in a film trailer is not at all indicative of what the movie contains. (When it does, which it did for the Michael Bay disasterpiece Transformers: Revenge of the Fallen, where the movie itself was an extended version of the trailer nearly literally, it's likely to suck.)

It's nothing but promotional material. To build hype.

That's why they release demos, which showcase actual game content.
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Tessera
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« Reply #7 on: September 16, 2009, 07:48:16 AM »

The movie industry does precisely the same things for movies

Yes indeed... and that is likewise a case of manipulation and deception.

So then, why are we condoning it..? Because "everyone does it..?"

Are you opposed to the concept of honesty in advertising..?

Wake up, people.   Roll Eyes
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« Reply #8 on: September 16, 2009, 08:21:23 AM »

Let me make a guess ...

it will blow ass and/or be no different form anything else on the market.
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« Reply #9 on: September 16, 2009, 08:48:03 AM »

Deceptive advertising is nothing new.

I mean, a salesman was able to sell my parents a $500 HDMI cable which I'm sure looks the same as the one that came with the home theatre setup.

Marketing is all about getting people to buy what they don't really want. It's nothing new.

All you can do is be a discerning consumer yourself. It's a sad reality of free-market capitalism.
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Tessera
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« Reply #10 on: September 16, 2009, 08:52:17 AM »

Deceptive advertising is nothing new.

I didn't fall off the turnip truck yesterday, dude.  Tongue

But saying "this is nothng new" doesn't make it acceptable. Just look at all of the phony
garbage in your world. The lack of quality and integrity. The dishonesty and exploitation.

People whine about wanting "change." Well, we won't get ANY change by complacently
accepting business-as-usual. If you want change, then you need to take action.
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« Reply #11 on: September 16, 2009, 08:57:04 AM »

It doesn't make it acceptable. It's not acceptable that the world's screwed up in general either.

But, freedom has its price. The price being that people have the freedom to be arseholes as well. As long as people are selling stuff, the vendor will always try and get better than a fair price, and he/she will use all the tricks in the book.

I honestly don't see anything insidious with cute promotional content, so long as playable demos are also released (free trial versions being the MMO analogue). In the end, it exists to hype the product, not to inform about the product.
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Tessera
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« Reply #12 on: September 16, 2009, 10:06:59 AM »

In the end, it exists to hype the product, not to inform about the product.

Then... why should anybody buy it, if they're not being informed about the actual product itself..?
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StarWrecker
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« Reply #13 on: September 16, 2009, 10:14:14 AM »

Part of being a savvy consumer is the ability to find out things for yourself rather than blindly buying into marketing hype.

As far as a company is concerned, product awareness is every bit as important as actually pushing the product itself. Hence the saying "Any publicity is good publicity."
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Tessera
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« Reply #14 on: September 16, 2009, 10:25:56 AM »

Alrighty.

So then, you feel that "caveat emptor" should be the acceptable way of doing business in our modern society..?

Placing the entire onus upon the consumer, in other words. And if anyone is deceived by misleading advertising,
then that's their own fault. They were stupid -- they shouldn't have bought it -- they should have researched
the product first -- they were an idiot to have trusted the advertisements -- etc., etc. Right..?

Help me to understand. Is that more or less your position..? Caveat emptor..? Or am I missing something..?
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« Reply #15 on: September 16, 2009, 10:28:59 AM »

I don't know if cinematic trailers are completely worthless...the game that had the best cinematics was also one of the greatest of all time.

Yes we are thinking about the same game.  How do I know?  I do.   Tongue
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« Reply #16 on: September 16, 2009, 10:35:42 AM »

I never said acceptable. I don't like deception at all. I never said it was right, I said it's a fact of life.

I don't think deceptive advertising can be legislated away, though.
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Will Never
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« Reply #17 on: September 16, 2009, 11:24:10 AM »

Whoa, TOR has a bunch of gameplay videos!  And it looks cool, imo!

http://pc.ign.com/dor/objects/816935/bioware-mmo-project/videos/gcom09_oldrepublic_spc3_082109.html

However, I agree with the OP in the absence of gameplay videos.
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